@playasociety CEO + Creative Director
Esther at Playa Society is a verified Business creator, with 7.7K followers on Instagram. To date Esther at Playa Society has posted 118 times, currently less than one post a week. Typical posts draw 1,982 likes and 52 comments, putting engagement at 26.35%.
Es_wallace operates a Business account on Instagram, pairing 7.7K followers with 118 posts.
Against 5,774 Business accounts with 1K–10K followers in the InstME index, Es_wallace's 26.35% engagement rate lands in the top quarter (median: 4.58%).
The like-to-comment split is roughly 38 to one, indicating a healthy amount of conversation.
Es_wallace keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$110–$200
Based on 7.7K followers and a 26.35% engagement rate, a single sponsored post by Es_wallace is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Es_wallace | Cohort median |
|---|---|---|
| Engagement rate | 26.35% | 4.58% |
| Average likes | 1,982 | 120 |
| Average comments | 52 | 13 |
| Posts per week | 0.14 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Esther at Playa Society is a verified business creator on Instagram, with 7.7K followers.
Esther at Playa Society posts on Instagram as @es_wallace.
Esther at Playa Society has 7,720 followers on Instagram (7.7K) as of Jul 11, 2026.
Esther at Playa Society's engagement rate is 26.35%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 4.58%) for Business accounts with 1K–10K followers in the InstME index.
Posts by Esther at Playa Society average 1,982 likes and 52 comments.
Esther at Playa Society posts less than once a week on average.
Esther at Playa Society is registered as a creator account on Instagram and is verified.
Esther at Playa Society is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 118 posts.
Avg Comments
52
Engagement
9.47%
Yes. Esther at Playa Society carries the blue verified badge on Instagram.
A sponsored post from Esther at Playa Society is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
