Martinique | Finland 🧚🏼♀️ @pastelpilates Reformer @pilatesbarreglow Mat Pilates & Megaformer @klub.studio
Erika Pastel is a Fitness brand based in Finland. The account has built 12.4K followers on Instagram. The account has published 207 posts, currently less than one post a week. Posts average 120 likes and 52 comments, an engagement rate of 1.39%.
The Fitness account Erikapastel has posted 207 times on Instagram and drawn 12.4K followers.
Among 6,024 Fitness accounts with 10K–100K followers in the InstME index, Erikapastel's 1.39% engagement rate comes in below the median of 2.04%.
Followers weigh in with a comment about every 2 likes, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$60–$110
Based on 12.4K followers and a 1.39% engagement rate, a single sponsored post by Erikapastel is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in Finland, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Erikapastel | Cohort median |
|---|---|---|
| Engagement rate | 1.39% | 2.04% |
| Average likes | 120 | 523 |
| Average comments | 52 | 23 |
| Posts per week | 0.32 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Erikapastel | Cohort median |
|---|---|---|
| Engagement rate | 1.39% | 1.92% |
| Average likes | 120 | 528 |
| Average comments | 52 | 14 |
| Posts per week | 0.32 | 1.12 |
Median values from 58 accounts in Finland with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 24, 2026
Erika Pastel is a fitness brand based in Finland on Instagram, with 12.4K followers.
Erika Pastel posts on Instagram as @erikapastel.
Erika Pastel has 12,352 followers on Instagram (12.4K) as of Sep 24, 2026.
Erika Pastel's engagement rate is 1.39%, calculated from average likes and comments per post relative to followers. That is below the median of 2.04% for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Erika Pastel average 120 likes and 52 comments.
Erika Pastel posts less than once a week on average.
Erika Pastel is registered as a business account on Instagram.
Erika Pastel is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 207 posts.
Total Posts
207
Avg Comments
52
Engagement
8.42%
Erika Pastel's profile places the account in Finland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Erika Pastel is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
