NYT Bestselling author of The Unexpected Journey 📘 Co-founder @maketimewellness 🧠 FTD & Caregiver Advocate 💙
Followers
1.1M
Following
977
Total Posts
Engagement Rate
0.11%
Avg Likes
1,068
Avg Comments
Emma Heming Willis is a verified Business brand, with 1.1M followers on Instagram. The account has published 1,559 posts, currently less than one post a week. Posts average 1,068 likes and 105 comments, an engagement rate of 0.11%.
With 1.1M followers across 1,559 posts, Emmahemingwillis is one of the Business accounts tracked in the InstME index.
Emmahemingwillis records a 0.11% engagement rate, in the bottom quarter (median: 1.08%) for the 575 Business accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
Emmahemingwillis's recent cadence works out to less than one post per week.
Emmahemingwillis keeps its following list short (977) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,700–$6,900
Based on 1.1M followers and a 0.11% engagement rate, a single sponsored post by Emmahemingwillis is worth an estimated $3,700–$6,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Emmahemingwillis | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.08% |
| Average likes | 1,068 | 29,775 |
| Average comments | 105 | 402 |
| Posts per week | 0.26 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Emma Heming Willis is a verified business brand on Instagram, with 1.1M followers.
Emma Heming Willis posts on Instagram as @emmahemingwillis.
Emma Heming Willis has 1,059,489 followers on Instagram (1.1M) as of Aug 10, 2026.
Emma Heming Willis's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Emma Heming Willis average 1,068 likes and 105 comments.
Emma Heming Willis posts less than once a week on average.
Emma Heming Willis is registered as a business account on Instagram and is verified.
Emma Heming Willis is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,559 posts.
1,559
105
Posts / Week
0.26
Growth Score
2.2 / 100
Last Post
10 days ago
Engagement
0.16%
Yes. Emma Heming Willis carries the blue verified badge on Instagram.
A sponsored post from Emma Heming Willis is estimated at $3,700 to $6,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
