outfits i wear + other stuff 📧 / links + tiktok 👇🏼
Followers
40.5K
Following
453
Total Posts
Engagement Rate
1.76%
Avg Likes
611
Avg Comments
em kelly is a Lifestyle creator. The account has built 40.5K followers on Instagram. To date em kelly has posted 436 times, currently around 4 posts a week. Typical posts draw 611 likes and 104 comments, putting engagement at 1.76%.
The Lifestyle account Emkellywears has posted 436 times on Instagram and drawn 40.5K followers.
Among 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Emkellywears's 1.76% engagement rate comes in below the median of 3.25%.
One comment lands for every 6 likes, which reads as an unusually discussion-heavy audience.
On average Emkellywears's video content earns 36.3K views, roughly 90% of the follower base per post.
Emkellywears maintains a rhythm of about 4 posts per week.
Audience-quality analysis puts Emkellywears at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$250–$460
Based on 40.5K followers and a 1.76% engagement rate, a single sponsored post by Emkellywears is worth an estimated $250–$460. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Emkellywears | Cohort median |
|---|---|---|
| Engagement rate | 1.76% | 3.25% |
| Average likes | 611 | 875 |
| Average comments | 104 | 33 |
| Posts per week | 4.2 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
em kelly is a lifestyle creator on Instagram, with 40.5K followers.
em kelly posts on Instagram as @emkellywears.
em kelly has 40,524 followers on Instagram (40.5K) as of Jul 15, 2026.
em kelly's engagement rate is 1.76%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by em kelly average 611 likes and 104 comments.
em kelly posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of em kelly's followers are low-quality or inactive, giving an audience-quality score of 94/100.
em kelly is registered as a creator account on Instagram.
em kelly is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 436 posts.
436
104
Avg Views
36,328
Posts / Week
4.2
Growth Score
35.2 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.46%
A sponsored post from em kelly is estimated at $250 to $460. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
