home / lifestyle / design brooklyn, ny building @nighcollective
Outreach This Creator For FreeReaching 97.9K followers on Instagram, Ed Ngai is a Home & DIY creator. The account posts mainly around home & diy and lifestyle topics. Ed Ngai has shared 406 posts to date, currently less than one post a week. Engagement runs at 1.98%, or about 1,904 likes and 36 comments per post.
Ed.ngai shows up in the InstME index as a Home & DIY account, 97.9K followers, 406 posts.
Ed.ngai has an engagement rate of 1.98%, which is above the median of 0.75% for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
The audience comments once per 54 likes on average, a healthy amount of conversation.
Ed.ngai keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$680–$1,300
Based on 97.9K followers and a 1.98% engagement rate, a single sponsored post by Ed.ngai is worth an estimated $680–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Ed.ngai | Cohort median |
|---|---|---|
| Engagement rate | 1.98% | 0.75% |
| Average likes | 1,904 | 200 |
| Average comments | 36 | 9 |
| Posts per week | 0.95 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
Ed Ngai is a home & diy creator on Instagram, with 97.9K followers.
Ed Ngai posts on Instagram as @ed.ngai.
Ed Ngai has 97,932 followers on Instagram (97.9K) as of Sep 11, 2026.
Ed Ngai's engagement rate is 1.98%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Ed Ngai average 1,904 likes and 36 comments.
Ed Ngai posts less than once a week on average.
Ed Ngai is registered as a creator account on Instagram.
Ed Ngai is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 406 posts.
A sponsored post from Ed Ngai is estimated at $680 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
406
Avg Comments
36
285K
Engagement
0.14%
