Proper Good runs a verified Food brand account with 32.4K followers on Instagram. To date Proper Good has posted 2,219 times, currently less than one post a week. Typical posts draw 40 likes and 7 comments, putting engagement at 0.14%.
Eatpropergood is a Food account on Instagram with 32.4K followers and 2,219 published posts.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Eatpropergood posts a 0.14% engagement rate that is in the bottom quarter (median: 0.75%).
Comments arrive at about one per 6 likes, a sign of an unusually discussion-heavy audience.
Video content from Eatpropergood draws about 2.4K views.
Eatpropergood maintains a rhythm of less than one post per week.
Eatpropergood's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$210
Based on 32.4K followers and a 0.14% engagement rate, a single sponsored post by Eatpropergood is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Eatpropergood | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.75% |
| Average likes | 40 | 177 |
| Average comments | 7 | 10 |
| Posts per week | 0.53 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Proper Good is a verified food brand on Instagram, with 32.4K followers.
Proper Good posts on Instagram as @eatpropergood.
Proper Good has 32,387 followers on Instagram (32.4K) as of Jul 16, 2026.
Proper Good's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Proper Good average 40 likes and 7 comments.
Proper Good posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Proper Good's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Total Posts
2,219
Avg Comments
7
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.07%
Proper Good is registered as a business account on Instagram and is verified.
Proper Good is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,219 posts.
Yes. Proper Good carries the blue verified badge on Instagram.
A sponsored post from Proper Good is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
