@
Brand
PB | MIA | EST 2009 Bespoke cakes + modern desserts, with vegan, gluten-free, and sugar-free options. Cafe, party studio, and gift shop!
linkin.bio/ig-earthandsugarAudience
Browse top profilesFollowers
68.2K
Following
4.1K
Total Posts
Engagement & Performance
Engagement Rate
0.13%
Avg Likes
79
Avg Comments
What the numbers say about @earthandsugar
@earthandsugar is a Food account on Instagram with 68.2K followers and 3,742 published posts.
Compared with 2,352 other Food accounts with 10K–100K followers in the InstME index, @earthandsugar's 0.13% engagement rate is in the bottom quarter (median: 0.9%).
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
@earthandsugar vs similar accounts
| Metric | @earthandsugar | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.9% |
| Average likes | 79 | 206 |
| Average comments | 8 | 12 |
| Posts per week | 0.17 | 0.74 |
Median values from 2,352 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @earthandsugar's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @earthandsugar: (79 avg likes + 8 avg comments) ÷ 68,244 followers × 100 ≈ 0.13%.
Frequently asked questions about @earthandsugar
How many followers does @earthandsugar have?
@earthandsugar has 68,244 followers on Instagram (68.2K) as of Jul 9, 2026.
What is @earthandsugar's engagement rate?
@earthandsugar's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.9%) for Food accounts with 10K–100K followers in the InstME index.
How many likes does @earthandsugar average per post?
Posts by @earthandsugar average 79 likes and 8 comments.
How often does @earthandsugar post on Instagram?
@earthandsugar posts less than once a week on average.
Is @earthandsugar a business or creator account?
@earthandsugar is registered as a business account on Instagram and is verified.
