In the business of making things work better. Passionate about science, engineering and technology. Tag to be featured.
Followers
73K
Following
172
Total Posts
Engagement Rate
0.31%
Avg Likes
205
Avg Comments
Dyson Australia & New Zealand is a verified Business brand. The account has built 73K followers on Instagram. To date Dyson Australia & New Zealand has posted 1,426 times, currently less than one post a week. Engagement runs at 0.31%, or about 205 likes and 25 comments per post.
The Business account Dyson_anz has posted 1,426 times on Instagram and drawn 73K followers.
Among 5,335 Business accounts with 10K–100K followers in the InstME index, Dyson_anz's 0.31% engagement rate comes in in the bottom quarter (median: 1.46%).
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
The account follows just 172 others against 73K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$260–$470
Based on 73K followers and a 0.31% engagement rate, a single sponsored post by Dyson_anz is worth an estimated $260–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Dyson_anz | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.46% |
| Average likes | 205 | 334 |
| Average comments | 25 | 22 |
| Posts per week | 0.24 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Dyson Australia & New Zealand is a verified business brand on Instagram, with 73K followers.
Dyson Australia & New Zealand posts on Instagram as @dyson_anz.
Dyson Australia & New Zealand has 72,957 followers on Instagram (73K) as of Jul 12, 2026.
Dyson Australia & New Zealand's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Dyson Australia & New Zealand average 205 likes and 25 comments.
Dyson Australia & New Zealand posts less than once a week on average.
Dyson Australia & New Zealand is registered as a business account on Instagram and is verified.
Dyson Australia & New Zealand is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,426 posts.
1,426
25
Posts / Week
0.24
Growth Score
6.2 / 100
Follower Ratio
424.2×
Engagement
0%
Yes. Dyson Australia & New Zealand carries the blue verified badge on Instagram.
A sponsored post from Dyson Australia & New Zealand is estimated at $260 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
