Sparking conversations with new & notable fiction and nonfiction since 1852. Home of Dutton and Plume Books. An imprint by .
Followers
84.7K
Following
3K
Total Posts
Engagement Rate
0.25%
Avg Likes
166
Avg Comments
Reaching 84.7K followers on Instagram, Dutton Books is a verified Home & DIY brand. The account has published 3,564 posts, currently around 12 posts a week. Engagement runs at 0.25%, or about 166 likes and 41 comments per post.
With 84.7K followers across 3,564 posts, Duttonbooks is one of the Home & DIY accounts tracked in the InstME index.
Duttonbooks records a 0.25% engagement rate, below the median of 0.75% for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 4 likes, an unusually discussion-heavy audience.
Over recent weeks, Duttonbooks has published about 12 posts per week, more than one per day.
Estimated sponsored-post value
$300–$550
Based on 84.7K followers and a 0.25% engagement rate, a single sponsored post by Duttonbooks is worth an estimated $300–$550. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Duttonbooks | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.75% |
| Average likes | 166 | 200 |
| Average comments | 41 | 9 |
| Posts per week | 11.92 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Dutton Books is a verified home & diy brand on Instagram, with 84.7K followers.
Dutton Books posts on Instagram as @duttonbooks.
Dutton Books has 84,689 followers on Instagram (84.7K) as of Jul 10, 2026.
Dutton Books's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Dutton Books average 166 likes and 41 comments.
Dutton Books posts about 12 times per week on average.
Dutton Books is registered as a business account on Instagram and is verified.
Dutton Books is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,564 posts.
Yes. Dutton Books carries the blue verified badge on Instagram.
3,564
41
Posts / Week
11.92
Growth Score
5 / 100
Follower Ratio
27.8×
Engagement
0%
A sponsored post from Dutton Books is estimated at $300 to $550. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
