On Instagram, Dutch Bros Coffee is a verified Food brand with an audience of 1.5M. Dutch Bros Coffee has shared 2,646 posts to date, currently around 5 posts a week. Engagement runs at 1.52%, or about 19,320 likes and 3,226 comments per post.
Dutchbroscoffee's Instagram presence spans 2,646 posts and 1.5M followers, profiling it as a Food account.
Dutchbroscoffee has an engagement rate of 1.52%, which is above the median of 0.98% for Food accounts with over 1M followers, based on 352 accounts in the InstME index.
The like-to-comment split is roughly 6 to one, indicating an unusually discussion-heavy audience.
Dutchbroscoffee currently publishes about 5 posts per week.
InstME estimates 0% of Dutchbroscoffee's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Dutchbroscoffee follows only 330 accounts while being followed by 1.5M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$7,900–$15,000
Based on 1.5M followers and a 1.52% engagement rate, a single sponsored post by Dutchbroscoffee is worth an estimated $7,900–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Dutchbroscoffee | Cohort median |
|---|---|---|
| Engagement rate | 1.52% | 0.98% |
| Average likes | 19,320 | 18,542 |
| Average comments | 3,226 | 332 |
| Posts per week | 4.69 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Dutch Bros Coffee is a verified food brand on Instagram, with 1.5M followers.
Dutch Bros Coffee posts on Instagram as @dutchbroscoffee.
Dutch Bros Coffee has 1,479,302 followers on Instagram (1.5M) as of Jul 15, 2026.
Dutch Bros Coffee's engagement rate is 1.52%, calculated from average likes and comments per post relative to followers. That is above the median of 0.98% for Food accounts with over 1M followers in the InstME index.
Posts by Dutch Bros Coffee average 19,320 likes and 3,226 comments.
Dutch Bros Coffee posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Dutch Bros Coffee's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
2,646
Avg Comments
3,226
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
1.15%
Dutch Bros Coffee is registered as a business account on Instagram and is verified.
Dutch Bros Coffee is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,646 posts.
Yes. Dutch Bros Coffee carries the blue verified badge on Instagram.
A sponsored post from Dutch Bros Coffee is estimated at $7,900 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
