The official account of Durham University. Inspiring the extraordinary #DUinspire
Outreach This Creator For FreeFollowers
124.1K
Following
720
Total Posts
Engagement Rate
0.59%
Avg Likes
723
Avg Comments
Durham University is an Education brand on Instagram, tracked in the InstME index with 124.1K followers. To date Durham University has posted 1,458 times, currently around 5 posts a week. Typical posts draw 723 likes and 6 comments, putting engagement at 0.59%.
Counting 124.1K followers and 1,458 posts, Durhamuniversity sits in the InstME index as an Education account.
Benchmarked against 235 Education accounts with 100K–1M followers, Durhamuniversity posts a 0.59% engagement rate that is below the median of 1.11%.
Followers weigh in with a comment about every 130 likes, an audience that mostly engages through likes.
Durhamuniversity's output runs to about 5 posts per week.
With 124.1K followers but only 720 accounts followed back, Durhamuniversity shows the ratio of a well-established account.
Estimated sponsored-post value
$430–$810
Based on 124.1K followers and a 0.59% engagement rate, a single sponsored post by Durhamuniversity is worth an estimated $430–$810. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Roughly balanced · mostly 18–34
Typical for Education creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
| Metric | Durhamuniversity | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 1.11% |
| Average likes | 723 | 2,028 |
| Average comments | 6 | 34 |
| Posts per week | 4.61 | 1.06 |
Median values from 235 Education accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Durham University is a education brand on Instagram, with 124.1K followers.
Durham University posts on Instagram as @durhamuniversity.
Durham University has 124,081 followers on Instagram (124.1K) as of Apr 24, 2026.
Durham University's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers. That is below the median of 1.11% for Education accounts with 100K–1M followers in the InstME index.
Posts by Durham University average 723 likes and 6 comments.
Durham University posts about 5 times per week on average.
Durham University is registered as a business account on Instagram.
Durham University is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 1,458 posts.
A sponsored post from Durham University is estimated at $430 to $810. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,458
6
Posts / Week
4.61
Growth Score
11.8 / 100
Follower Ratio
172.3×
Engagement
0.6%
