@
Brand
The official account of Durham University. Inspiring the extraordinary #DUinspire
linktr.ee/durhamuniversityAudience
Browse top profilesFollowers
124.1K
Following
720
Total Posts
Engagement & Performance
Engagement Rate
0.59%
Avg Likes
723
Avg Comments
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Data last updated: Apr 24, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.
