The official visitor account of Durham, North Carolina. Black Lives Matter 🖤 Visitor Info Center open Tue-Sat 10 a.m. - 5 p.m.
Outreach This Creator For FreeReaching 113.7K followers on Instagram, Discover Durham is a business account based in United States. To date Discover Durham has posted 3,352 times, currently around 7 posts a week. Typical posts draw 445 likes and 92 comments, putting engagement at 0.47%.
Durhamnc shows up in the InstME index as a business account, 113.7K followers, 3,352 posts.
A post from Durhamnc usually lands 445 likes and 92 comments, near one interaction for every 211 followers.
The like-to-comment split is roughly 5 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Durhamnc has published about 7 posts per week, more than one per day.
Estimated sponsored-post value
$400–$740
Based on 113.7K followers and a 0.47% engagement rate, a single sponsored post by Durhamnc is worth an estimated $400–$740. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Durhamnc | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 1.25% |
| Average likes | 445 | 2,985 |
| Average comments | 92 | 73 |
| Posts per week | 7.48 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Durhamnc | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 0.86% |
| Average likes | 445 | 2,003 |
| Average comments | 92 | 56 |
| Posts per week | 7.48 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Discover Durham is a Instagram brand based in United States on Instagram, with 113.7K followers.
Discover Durham posts on Instagram as @durhamnc.
Discover Durham has 113,666 followers on Instagram (113.7K) as of Jul 12, 2026.
Discover Durham's engagement rate is 0.47%, calculated from average likes and comments per post relative to followers.
Posts by Discover Durham average 445 likes and 92 comments.
Discover Durham posts about 7 times per week on average.
Discover Durham is registered as a business account on Instagram.
Discover Durham's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Discover Durham is estimated at $400 to $740. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
3,352
Avg Comments
92
Engagement
4.06%
