A city magazine dedicated to bringing you the best of Durham. ❤️ Feature: #durhammag 💛 Read: durhammag.com 💙 Pitch your story:
Outreach This Creator For FreeReaching 34.7K followers on Instagram, Durham Magazine is a Lifestyle brand based in United States. To date Durham Magazine has posted 1,857 times, currently around 2 posts a week. Typical posts draw 340 likes and 12 comments, putting engagement at 1.02%.
Durhammag shows up in the InstME index as a Lifestyle account, 34.7K followers, 1,857 posts.
Durhammag has an engagement rate of 1.02%, which is below the median of 3.25% for Lifestyle accounts with 10K–100K followers, based on 1,602 accounts in the InstME index.
For roughly every 28 likes there is one comment, a healthy amount of conversation.
Durhammag's recent cadence works out to about one post per week.
Estimated sponsored-post value
$120–$230
Based on 34.7K followers and a 1.02% engagement rate, a single sponsored post by Durhammag is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Durhammag | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 3.25% |
| Average likes | 340 | 875 |
| Average comments | 12 | 33 |
| Posts per week | 1.61 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Durhammag | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 1.85% |
| Average likes | 340 | 476 |
| Average comments | 12 | 29 |
| Posts per week | 1.61 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 25, 2026
Durham Magazine is a lifestyle brand based in United States on Instagram, with 34.7K followers.
Durham Magazine posts on Instagram as @durhammag.
Durham Magazine has 34,700 followers on Instagram (34.7K) as of Sep 25, 2026.
Durham Magazine's engagement rate is 1.02%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Durham Magazine average 340 likes and 12 comments.
Durham Magazine posts about 2 times per week on average.
Durham Magazine is registered as a business account on Instagram.
Durham Magazine is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,857 posts.
Durham Magazine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,857
Avg Comments
12
Engagement
10.81%
A sponsored post from Durham Magazine is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
