Welcome to the Official Dum-Dums® Instagram page.
Outreach This Creator For FreeFollowers
84.1K
Following
87
Total Posts
Engagement Rate
2.84%
Avg Likes
2,263
Avg Comments
On Instagram, Dum Dums is a Food brand with an audience of 84.1K. The account has published 464 posts, currently less than one post a week. Engagement runs at 2.84%, or about 2,263 likes and 125 comments per post.
Dum_dums shows up in the InstME index as a Food account, 84.1K followers, 464 posts.
Dum_dums has an engagement rate of 2.84%, which is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
The like-to-comment split is roughly 18 to one, indicating an unusually discussion-heavy audience.
On average, Dum_dums's video content earns 15.6K views.
In recent weeks Dum_dums has kept to less than one post per week.
Dum_dums scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Dum_dums follows only 87 accounts while being followed by 84.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$840–$1,600
Based on 84.1K followers and a 2.84% engagement rate, a single sponsored post by Dum_dums is worth an estimated $840–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Dum_dums | Cohort median |
|---|---|---|
| Engagement rate | 2.84% | 0.75% |
| Average likes | 2,263 | 177 |
| Average comments | 125 | 10 |
| Posts per week | 0.72 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Dum Dums is a food brand on Instagram, with 84.1K followers.
Dum Dums posts on Instagram as @dum_dums.
Dum Dums has 84,074 followers on Instagram (84.1K) as of Apr 10, 2026.
Dum Dums's engagement rate is 2.84%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Dum Dums average 2,263 likes and 125 comments.
Dum Dums posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Dum Dums's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Dum Dums is registered as a business account on Instagram.
Dum Dums is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 464 posts.
464
125
Avg Views
15,565
Posts / Week
0.72
Growth Score
56.8 / 100
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.4%
A sponsored post from Dum Dums is estimated at $840 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
