Dr Pepper Creamy Coconut is here! The hottest limited time only soda in the game (while supplies last)
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1.3M
Following
1.2K
Total Posts
Engagement Rate
1.31%
Avg Likes
16,570
Avg Comments
Reaching 1.3M followers on Instagram, Dr Pepper is a verified business account. Dr Pepper has shared 1,460 posts to date, currently around 1 post a week. Posts average 16,570 likes and 151 comments, an engagement rate of 1.31%.
On Instagram, Drpepper runs a business account that has published 1,460 posts and gathered 1.3M followers.
Typical engagement for Drpepper runs to 16,570 likes and 151 comments a post, one interaction per 76 followers.
The audience comments once per 110 likes on average, an audience that mostly engages through likes.
In recent weeks Drpepper has kept to about one post per week.
Drpepper follows only 1,211 accounts while being followed by 1.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,800–$11,000
Based on 1.3M followers and a 1.31% engagement rate, a single sponsored post by Drpepper is worth an estimated $5,800–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Drpepper | Cohort median |
|---|---|---|
| Engagement rate | 1.31% | 1.02% |
| Average likes | 16,570 | 25,711 |
| Average comments | 151 | 376 |
| Posts per week | 1.4 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Dr Pepper is a verified Instagram brand on Instagram, with 1.3M followers.
Dr Pepper posts on Instagram as @drpepper.
Dr Pepper has 1,273,431 followers on Instagram (1.3M) as of Jul 15, 2026.
Dr Pepper's engagement rate is 1.31%, calculated from average likes and comments per post relative to followers.
Posts by Dr Pepper average 16,570 likes and 151 comments.
Dr Pepper posts about 1 time per week on average.
Dr Pepper is registered as a business account on Instagram and is verified.
Yes. Dr Pepper carries the blue verified badge on Instagram.
A sponsored post from Dr Pepper is estimated at $5,800 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,460
151
Posts / Week
1.4
Growth Score
26.2 / 100
Follower Ratio
1051.6×
Engagement
0.08%
