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Outreach This Creator For FreeFollowers
4.3K
Following
77
Total Posts
Engagement Rate
18.45%
Avg Likes
773
Avg Comments
Dross is a Lifestyle brand on Instagram based in United States, tracked in the InstME index with 4.3K followers. Dross has shared 150 posts to date, currently around 2 posts a week. Typical posts draw 773 likes and 27 comments, putting engagement at 18.45%.
Counting 4.3K followers and 150 posts, Dross.initiative sits in the InstME index as a Lifestyle account.
Compared with 1,730 other Lifestyle accounts with 1K–10K followers in the InstME index, Dross.initiative's 18.45% engagement rate is in the top quarter (median: 6.8%).
The comment-to-like ratio works out to one comment per 29 likes, pointing to a healthy amount of conversation.
Dross.initiative's videos average 7.2K views, about 1.7× its follower count, so content routinely reaches well past current followers.
Recent posting activity averages about 2 posts per week.
Dross.initiative comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$61–$110
Based on 4.3K followers and a 18.45% engagement rate, a single sponsored post by Dross.initiative is worth an estimated $61–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Dross.initiative | Cohort median |
|---|---|---|
| Engagement rate | 18.45% | 6.8% |
| Average likes | 773 | 170 |
| Average comments | 27 | 16 |
| Posts per week | 2.33 | 0.22 |
Median values from 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dross.initiative | Cohort median |
|---|---|---|
| Engagement rate | 18.45% | 3.82% |
| Average likes | 773 | 124 |
| Average comments | 27 | 11 |
| Posts per week | 2.33 | 0.22 |
Median values from 117 Lifestyle accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Dross is a lifestyle brand based in United States on Instagram, with 4.3K followers.
Dross posts on Instagram as @dross.initiative.
Dross has 4,337 followers on Instagram (4.3K) as of Mar 26, 2026.
Dross's engagement rate is 18.45%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 6.8%) for Lifestyle accounts with 1K–10K followers in the InstME index.
Posts by Dross average 773 likes and 27 comments.
Dross posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Dross's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Dross is registered as a business account on Instagram.
Dross is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 150 posts.
150
27
Avg Views
7,177
Posts / Week
2.33
Growth Score
100 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.97%
Dross's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Dross is estimated at $61 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
