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Followers
95.6K
Following
21
Total Posts
Engagement Rate
0.1%
Avg Likes
94
Avg Comments
Reaching 95.6K followers on Instagram, D.R. Horton Homes is a verified Home & DIY brand based in United States. The account has published 1,805 posts, currently around 6 posts a week. Posts average 94 likes and 1 comments, an engagement rate of 0.1%.
Tracked in the InstME index, Drhorton is a Home & DIY account with 95.6K followers and a back catalogue of 1,805 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Drhorton's 0.1% engagement rate lands in the bottom quarter (median: 0.75%).
Followers leave about one comment for every 75 likes, an audience that mostly engages through likes.
In recent weeks Drhorton has kept to about 6 posts per week.
Quality checks give Drhorton 64/100; around 30% of the audience appears low-quality or inactive, a solid result.
Drhorton keeps its following list short (21) relative to 95.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$330–$620
Based on 95.6K followers and a 0.1% engagement rate, a single sponsored post by Drhorton is worth an estimated $330–$620. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Drhorton | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.75% |
| Average likes | 94 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 6.35 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Drhorton | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.55% |
| Average likes | 94 | 132 |
| Average comments | 1 | 7 |
| Posts per week | 6.35 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
D.R. Horton Homes is a verified home & diy brand based in United States on Instagram, with 95.6K followers.
D.R. Horton Homes posts on Instagram as @drhorton.
D.R. Horton Homes has 95,623 followers on Instagram (95.6K) as of Jul 16, 2026.
D.R. Horton Homes's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by D.R. Horton Homes average 94 likes and 1 comments.
D.R. Horton Homes posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 30% of D.R. Horton Homes's followers are low-quality or inactive, giving an audience-quality score of 64/100.
D.R. Horton Homes is registered as a business account on Instagram and is verified.
1,805
1
Posts / Week
6.35
Growth Score
2 / 100
ER Rank
4th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
249.3K
Engagement
3.12%
D.R. Horton Homes is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,805 posts.
D.R. Horton Homes's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. D.R. Horton Homes carries the blue verified badge on Instagram.
A sponsored post from D.R. Horton Homes is estimated at $330 to $620. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
