Watch #DragRaceUK and #DragRaceDownUnder on and .
Followers
610.1K
Following
583
Total Posts
Engagement Rate
2.34%
Avg Likes
13,938
Avg Comments
Reaching 610.1K followers on Instagram, RuPaul’s Drag Race UK is a verified Art creator. Content spans art and music. To date RuPaul’s Drag Race UK has posted 3,077 times, currently less than one post a week. Engagement runs at 2.34%, or about 13,938 likes and 350 comments per post.
With 610.1K followers across 3,077 posts, Dragraceukbbc is one of the Art accounts tracked in the InstME index.
Against 4,972 Art accounts with 100K–1M followers in the InstME index, Dragraceukbbc's 2.34% engagement rate lands above the median of 1.6%.
At one comment per 40 likes, the ratio points to a healthy amount of conversation.
Dragraceukbbc's recent cadence works out to less than one post per week.
Dragraceukbbc keeps its following list short (583) relative to 610.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,000–$9,300
Based on 610.1K followers and a 2.34% engagement rate, a single sponsored post by Dragraceukbbc is worth an estimated $5,000–$9,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Music
| Metric | Dragraceukbbc | Cohort median |
|---|---|---|
| Engagement rate | 2.34% | 1.6% |
| Average likes | 13,938 | 3,958 |
| Average comments | 350 | 91 |
| Posts per week | 0.8 | 0.5 |
Median values from 4,972 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 12, 2026
RuPaul’s Drag Race UK is a verified art creator on Instagram, with 610.1K followers.
RuPaul’s Drag Race UK posts on Instagram as @dragraceukbbc.
RuPaul’s Drag Race UK has 610,096 followers on Instagram (610.1K) as of Jul 12, 2026.
RuPaul’s Drag Race UK's engagement rate is 2.34%, calculated from average likes and comments per post relative to followers. That is above the median of 1.6% for Art accounts with 100K–1M followers in the InstME index.
Posts by RuPaul’s Drag Race UK average 13,938 likes and 350 comments.
RuPaul’s Drag Race UK posts less than once a week on average.
RuPaul’s Drag Race UK is registered as a creator account on Instagram and is verified.
RuPaul’s Drag Race UK is categorized as an art and music account in the InstME index, based on the profile's bio and Instagram category across 3,077 posts.
3,077
350
Posts / Week
0.8
Growth Score
46.8 / 100
Follower Ratio
1046.5×
Engagement
0.24%
Yes. RuPaul’s Drag Race UK carries the blue verified badge on Instagram.
A sponsored post from RuPaul’s Drag Race UK is estimated at $5,000 to $9,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
