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Draftkings runs a verified Lifestyle brand account with 394K followers on Instagram. The account has published 20,158 posts, currently around 76 posts a week. Typical posts draw 2,495 likes and 72 comments, putting engagement at 0.65%.
As a Lifestyle account, Draftkings reaches 394K followers on Instagram across 20,158 published posts.
Among 826 Lifestyle accounts with 100K–1M followers in the InstME index, Draftkings's 0.65% engagement rate comes in in the bottom quarter (median: 2.99%).
Comments arrive at about one per 35 likes, a sign of a healthy amount of conversation.
Lately Draftkings has been publishing about 76 posts per week, more than one per day.
At 100/100 on audience quality, Draftkings carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 1,796 others against 394K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,600
Based on 394K followers and a 0.65% engagement rate, a single sponsored post by Draftkings is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Draftkings | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 2.99% |
| Average likes | 2,495 | 7,188 |
| Average comments | 72 | 111 |
| Posts per week | 76.22 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Draftkings is a verified lifestyle brand on Instagram, with 394K followers.
Draftkings has 393,969 followers on Instagram (394K) as of Jul 15, 2026.
Draftkings's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Draftkings average 2,495 likes and 72 comments.
Draftkings posts about 76 times per week on average.
InstME's audience-quality analysis estimates about 0% of Draftkings's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Draftkings is registered as a business account on Instagram and is verified.
Draftkings is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 20,158 posts.
Yes. Draftkings carries the blue verified badge on Instagram.
Total Posts
20,158
Avg Comments
72
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.22%
A sponsored post from Draftkings is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
