📍Downtown Rochester,MI 🎄Home of The Big, Bright Light Show Downtown Collaboration Studio - 431 S.Main
Outreach This Creator For FreeFollowers
22.6K
Following
272
Total Posts
Engagement Rate
0.63%
Avg Likes
140
Avg Comments
Downtown Rochester is a Home & DIY brand. The account has built 22.6K followers on Instagram. To date Downtown Rochester has posted 839 times, currently around 2 posts a week. Typical posts draw 140 likes and 3 comments, putting engagement at 0.63%.
Downtownrochester is a Home & DIY account on Instagram with 22.6K followers and 839 published posts.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, Downtownrochester's 0.63% engagement rate is below the median of 0.75%.
One comment lands for every 51 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about one post per week.
Downtownrochester's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$79–$150
Based on 22.6K followers and a 0.63% engagement rate, a single sponsored post by Downtownrochester is worth an estimated $79–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Downtownrochester | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 0.75% |
| Average likes | 140 | 200 |
| Average comments | 3 | 9 |
| Posts per week | 1.83 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Downtown Rochester is a home & diy brand on Instagram, with 22.6K followers.
Downtown Rochester posts on Instagram as @downtownrochester.
Downtown Rochester has 22,561 followers on Instagram (22.6K) as of Jul 16, 2026.
Downtown Rochester's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Downtown Rochester average 140 likes and 3 comments.
Downtown Rochester posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Downtown Rochester's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Downtown Rochester is registered as a business account on Instagram.
839
3
Posts / Week
1.83
Growth Score
12.6 / 100
ER Rank
27th
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0%
Downtown Rochester is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 839 posts.
A sponsored post from Downtown Rochester is estimated at $79 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
