The Music Industry Lives Here. Downtown Music is now proudly part of @virginmusic.
Followers
16.5K
Following
17
Total Posts
Engagement Rate
0.66%
Avg Likes
100
Avg Comments
Downtown Music runs a verified Music brand account with 16.5K followers on Instagram. The account posts mainly around music and art topics. The account has published 437 posts, currently around 2 posts a week. Posts average 100 likes and 9 comments, an engagement rate of 0.66%.
As a Music account, Downtownholdco reaches 16.5K followers on Instagram across 437 published posts.
Downtownholdco's 0.66% engagement rate is in the bottom quarter (median: 2.47%) among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 11 likes, pointing to an unusually discussion-heavy audience.
Downtownholdco's videos average 2.5K views per post.
Lately Downtownholdco has been publishing about 2 posts per week.
The account follows just 17 others against 16.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$58–$110
Based on 16.5K followers and a 0.66% engagement rate, a single sponsored post by Downtownholdco is worth an estimated $58–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Downtownholdco | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 2.47% |
| Average likes | 100 | 535 |
| Average comments | 9 | 35 |
| Posts per week | 2.47 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Downtown Music is a verified music brand on Instagram, with 16.5K followers.
Downtown Music posts on Instagram as @downtownholdco.
Downtown Music has 16,459 followers on Instagram (16.5K) as of Apr 10, 2026.
Downtown Music's engagement rate is 0.66%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Downtown Music average 100 likes and 9 comments.
Downtown Music posts about 2 times per week on average.
Downtown Music is registered as a business account on Instagram and is verified.
Downtown Music is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 437 posts.
Yes. Downtown Music carries the blue verified badge on Instagram.
437
9
Avg Views
2,476
Posts / Week
2.47
Growth Score
13.2 / 100
Engagement
0.07%
A sponsored post from Downtown Music is estimated at $58 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.