The Official Instagram for Downtown Traverse City. See the deals, meals, and happenings of Downtown! 💙 Tag us #DowntownTC 🏙️
Outreach This Creator For FreeReaching 46.5K followers on Instagram, Downtown Traverse City is a Travel brand based in United States. To date Downtown Traverse City has posted 3,116 times, currently around 19 posts a week. Typical posts draw 303 likes and 4 comments, putting engagement at 0.66%.
Downtown_tc's Instagram presence spans 3,116 posts and 46.5K followers, profiling it as a Travel account.
Downtown_tc has an engagement rate of 0.66%, which is below the median of 1.02% for Travel accounts with 10K–100K followers, based on 2,887 accounts in the InstME index.
At one comment per 71 likes, the ratio points to an audience that mostly engages through likes.
Downtown_tc keeps a posting cadence of about 19 posts per week, more than one per day.
Estimated sponsored-post value
$160–$300
Based on 46.5K followers and a 0.66% engagement rate, a single sponsored post by Downtown_tc is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Downtown_tc | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 1.02% |
| Average likes | 303 | 250 |
| Average comments | 4 | 14 |
| Posts per week | 19.12 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Downtown_tc | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 0.82% |
| Average likes | 303 | 174 |
| Average comments | 4 | 9 |
| Posts per week | 19.12 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Downtown Traverse City is a travel brand based in United States on Instagram, with 46.5K followers.
Downtown Traverse City posts on Instagram as @downtown_tc.
Downtown Traverse City has 46,465 followers on Instagram (46.5K) as of Jul 16, 2026.
Downtown Traverse City's engagement rate is 0.66%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Downtown Traverse City average 303 likes and 4 comments.
Downtown Traverse City posts about 19 times per week on average.
Downtown Traverse City is registered as a business account on Instagram.
Total Posts
3,116
Avg Comments
4
134.9K
Engagement
100%
Downtown Traverse City is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,116 posts.
Downtown Traverse City's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Downtown Traverse City is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
