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Followers
1.8M
Following
7.5K
Total Posts
Engagement Rate
0.39%
Avg Likes
6,799
Avg Comments
Dougherty Dozen runs a verified Lifestyle creator account with 1.8M followers on Instagram. Dougherty Dozen has shared 7,615 posts to date, currently less than one post a week. Engagement runs at 0.39%, or about 6,799 likes and 142 comments per post.
Doughertydozen is a Lifestyle account on Instagram with 1.8M followers and 7,615 published posts.
Benchmarked against 177 Lifestyle accounts with over 1M followers, Doughertydozen posts a 0.39% engagement rate that is in the bottom quarter (median: 2.43%).
Followers weigh in with a comment about every 48 likes, a healthy amount of conversation.
Doughertydozen's output runs to less than one post per week.
With 1.8M followers but only 7,486 accounts followed back, Doughertydozen shows the ratio of a well-established account.
Estimated sponsored-post value
$6,200–$12,000
Based on 1.8M followers and a 0.39% engagement rate, a single sponsored post by Doughertydozen is worth an estimated $6,200–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Doughertydozen | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 2.43% |
| Average likes | 6,799 | 54,853 |
| Average comments | 142 | 522 |
| Posts per week | 0.55 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Dougherty Dozen is a verified lifestyle creator on Instagram, with 1.8M followers.
Dougherty Dozen posts on Instagram as @doughertydozen.
Dougherty Dozen has 1,776,993 followers on Instagram (1.8M) as of Apr 24, 2026.
Dougherty Dozen's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Dougherty Dozen average 6,799 likes and 142 comments.
Dougherty Dozen posts less than once a week on average.
Dougherty Dozen is registered as a creator account on Instagram and is verified.
Dougherty Dozen is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 7,615 posts.
Yes. Dougherty Dozen carries the blue verified badge on Instagram.
7,615
142
Posts / Week
0.55
Growth Score
7.8 / 100
Follower Ratio
237.4×
Engagement
0.04%
A sponsored post from Dougherty Dozen is estimated at $6,200 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
