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Dougherty Dozen runs a verified Lifestyle creator account with 1.8M followers on Instagram. Dougherty Dozen has shared 7,615 posts to date, currently less than one post a week. Engagement runs at 0.39%, or about 6,799 likes and 142 comments per post.
Doughertydozen is a Lifestyle account on Instagram with 1.8M followers and 7,615 published posts.
Benchmarked against 177 Lifestyle accounts with over 1M followers, Doughertydozen posts a 0.39% engagement rate that is in the bottom quarter (median: 2.43%).
Followers weigh in with a comment about every 48 likes, a healthy amount of conversation.
Doughertydozen's output runs to less than one post per week.
With 1.8M followers but only 7,486 accounts followed back, Doughertydozen shows the ratio of a well-established account.
Estimated sponsored-post value
$6,200–$12,000
Based on 1.8M followers and a 0.39% engagement rate, a single sponsored post by Doughertydozen is worth an estimated $6,200–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Doughertydozen | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 2.43% |
| Average likes | 6,799 | 54,853 |
| Average comments | 142 | 522 |
| Posts per week | 0.55 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Dougherty Dozen is a verified lifestyle creator on Instagram, with 1.8M followers.
Dougherty Dozen posts on Instagram as @doughertydozen.
Dougherty Dozen has 1,776,993 followers on Instagram (1.8M) as of Apr 24, 2026.
Dougherty Dozen's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Dougherty Dozen average 6,799 likes and 142 comments.
Dougherty Dozen posts less than once a week on average.
Dougherty Dozen is registered as a creator account on Instagram and is verified.
Dougherty Dozen is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 7,615 posts.
Yes. Dougherty Dozen carries the blue verified badge on Instagram.
Total Posts
7,615
Avg Comments
142
Engagement
4.92%
A sponsored post from Dougherty Dozen is estimated at $6,200 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
