I make car YouTube videos and I run @carsandbids! 📍San Diego, California
Doug DeMuro runs a verified Automotive creator account with 498.5K followers on Instagram. Content spans automotive and lifestyle. The account has published 2,279 posts, currently less than one post a week. Typical posts draw 14,895 likes and 169 comments, putting engagement at 3.02%.
Dougdemuro is an Automotive account whose 2,279 posts have grown a following of 498.5K on Instagram.
Benchmarked against 1,181 Automotive accounts with 100K–1M followers, Dougdemuro posts a 3.02% engagement rate that is above the median of 1.12%.
The comment-to-like ratio works out to one comment per 88 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
Dougdemuro's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 498.5K followers but only 2,166 accounts followed back, Dougdemuro shows the ratio of a well-established account.
Estimated sponsored-post value
$5,300–$9,800
Based on 498.5K followers and a 3.02% engagement rate, a single sponsored post by Dougdemuro is worth an estimated $5,300–$9,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Dougdemuro | Cohort median |
|---|---|---|
| Engagement rate | 3.02% | 1.12% |
| Average likes | 14,895 | 2,576 |
| Average comments | 169 | 48 |
| Posts per week | 0.56 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Doug DeMuro is a verified automotive creator on Instagram, with 498.5K followers.
Doug DeMuro posts on Instagram as @dougdemuro.
Doug DeMuro has 498,485 followers on Instagram (498.5K) as of Jul 15, 2026.
Doug DeMuro's engagement rate is 3.02%, calculated from average likes and comments per post relative to followers. That is above the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Doug DeMuro average 14,895 likes and 169 comments.
Doug DeMuro posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Doug DeMuro's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Doug DeMuro is registered as a creator account on Instagram and is verified.
Doug DeMuro is categorized as an automotive and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,279 posts.
Total Posts
2,279
Avg Comments
169
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Lifestyle
Engagement
1.12%
Yes. Doug DeMuro carries the blue verified badge on Instagram.
A sponsored post from Doug DeMuro is estimated at $5,300 to $9,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
