CEO of chips
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1.1M
Following
15
Total Posts
Engagement Rate
0.02%
Avg Likes
237
Avg Comments
Reaching 1.1M followers on Instagram, Doritos is a verified Business brand. The account has published 818 posts, currently around 10 posts a week. Posts average 237 likes and 44 comments, an engagement rate of 0.02%.
With 1.1M followers across 818 posts, Doritos is one of the Business accounts tracked in the InstME index.
Doritos records a 0.02% engagement rate, in the bottom quarter (median: 1.08%) for the 575 Business accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 5 likes, an unusually discussion-heavy audience.
Doritos currently publishes about 10 posts per week, more than one per day.
Doritos keeps its following list short (15) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,900–$7,300
Based on 1.1M followers and a 0.02% engagement rate, a single sponsored post by Doritos is worth an estimated $3,900–$7,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Doritos | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.08% |
| Average likes | 237 | 29,775 |
| Average comments | 44 | 402 |
| Posts per week | 10.44 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Doritos is a verified business brand on Instagram, with 1.1M followers.
Doritos has 1,127,066 followers on Instagram (1.1M) as of Jul 15, 2026.
Doritos's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Doritos average 237 likes and 44 comments.
Doritos posts about 10 times per week on average.
Doritos is registered as a business account on Instagram and is verified.
Doritos is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 818 posts.
Yes. Doritos carries the blue verified badge on Instagram.
A sponsored post from Doritos is estimated at $3,900 to $7,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
818
44
Posts / Week
10.44
Growth Score
0.4 / 100
Follower Ratio
75137.7×
Engagement
0.82%
