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DNA is a verified Health brand. The account has built 22.9K followers on Instagram. The account has published 128 posts, currently less than one post a week. Typical posts draw 51 likes and 17 comments, putting engagement at 0.3%.
The Health account Donothingaverage has posted 128 times on Instagram and drawn 22.9K followers.
Among 1,016 Health accounts with 10K–100K followers in the InstME index, Donothingaverage's 0.3% engagement rate comes in below the median of 0.58%.
Followers weigh in with a comment about every 3 likes, an unusually discussion-heavy audience.
Donothingaverage maintains a rhythm of less than one post per week.
Audience-quality analysis puts Donothingaverage at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$80–$150
Based on 22.9K followers and a 0.3% engagement rate, a single sponsored post by Donothingaverage is worth an estimated $80–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Donothingaverage | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.58% |
| Average likes | 51 | 136 |
| Average comments | 17 | 10 |
| Posts per week | 0.63 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
DNA is a verified health brand on Instagram, with 22.9K followers.
DNA posts on Instagram as @donothingaverage.
DNA has 22,894 followers on Instagram (22.9K) as of Apr 24, 2026.
DNA's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is below the median of 0.58% for Health accounts with 10K–100K followers in the InstME index.
Posts by DNA average 51 likes and 17 comments.
DNA posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of DNA's followers are low-quality or inactive, giving an audience-quality score of 100/100.
DNA is registered as a business account on Instagram and is verified.
DNA is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 128 posts.
Yes. DNA carries the blue verified badge on Instagram.
Total Posts
128
Avg Comments
17
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Engagement
3.99%
A sponsored post from DNA is estimated at $80 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
