Hair and Makeup Designer for Film and TV. Representation Agent- Sarah Campbell @unitedtalent #UTA
Outreach This Creator For FreeFollowers
2.7K
Following
443
Total Posts
Engagement Rate
3.34%
Avg Likes
87
Avg Comments
Donald McInnes is a Beauty creator. The account has built 2.7K followers on Instagram. Content spans beauty and tech. The account has published 210 posts, currently around 1 post a week. Engagement runs at 3.34%, or about 87 likes and 3 comments per post.
Dmchairmakeup is a Beauty account whose 210 posts have grown a following of 2.7K on Instagram.
Benchmarked against 4,078 Beauty accounts with 1Kβ10K followers, Dmchairmakeup posts a 3.34% engagement rate that is above the median of 3.02%.
The comment-to-like ratio works out to one comment per 27 likes, pointing to a healthy amount of conversation.
Lately Dmchairmakeup has been publishing about one post per week.
Estimated sponsored-post value
$31β$58
Based on 2.7K followers and a 3.34% engagement rate, a single sponsored post by Dmchairmakeup is worth an estimated $31β$58. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women Β· mostly 18β34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Dmchairmakeup | Cohort median |
|---|---|---|
| Engagement rate | 3.34% | 3.02% |
| Average likes | 87 | 79 |
| Average comments | 3 | 9 |
| Posts per week | 1.09 | 0.26 |
Median values from 4,078 Beauty accounts with 1Kβ10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Donald McInnes is a beauty creator on Instagram, with 2.7K followers.
Donald McInnes posts on Instagram as @dmchairmakeup.
Donald McInnes has 2,689 followers on Instagram (2.7K) as of Jul 9, 2026.
Donald McInnes's engagement rate is 3.34%, calculated from average likes and comments per post relative to followers. That is above the median of 3.02% for Beauty accounts with 1Kβ10K followers in the InstME index.
Posts by Donald McInnes average 87 likes and 3 comments.
Donald McInnes posts about 1 time per week on average.
Donald McInnes is registered as a creator account on Instagram.
Donald McInnes is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 210 posts.
A sponsored post from Donald McInnes is estimated at $31 to $58. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
210
3
Posts / Week
1.09
Growth Score
66.8 / 100
Follower Ratio
6.1Γ
Engagement
1.91%
