The Official Instagram of DKNY.
Outreach This Creator For FreeFollowers
2.7M
Following
837
Total Posts
Engagement Rate
0.06%
Avg Likes
1,593
Avg Comments
Reaching 2.7M followers on Instagram, Dkny is a verified business account. Dkny has shared 3,718 posts to date, currently around 3 posts a week. Engagement runs at 0.06%, or about 1,593 likes and 21 comments per post.
On Instagram, Dkny runs a business account that has published 3,718 posts and gathered 2.7M followers.
A post from Dkny usually lands 1,593 likes and 21 comments, near one interaction for every 1,687 followers.
The like-to-comment split is roughly 77 to one, indicating an audience that mostly engages through likes.
Dkny currently publishes about 3 posts per week.
Dkny follows only 837 accounts while being followed by 2.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$9,500–$18,000
Based on 2.7M followers and a 0.06% engagement rate, a single sponsored post by Dkny is worth an estimated $9,500–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Dkny | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.02% |
| Average likes | 1,593 | 25,711 |
| Average comments | 21 | 376 |
| Posts per week | 3.43 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Dkny is a verified Instagram brand on Instagram, with 2.7M followers.
Dkny has 2,722,110 followers on Instagram (2.7M) as of Jul 9, 2026.
Dkny's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Dkny average 1,593 likes and 21 comments.
Dkny posts about 3 times per week on average.
Dkny is registered as a business account on Instagram and is verified.
Yes. Dkny carries the blue verified badge on Instagram.
A sponsored post from Dkny is estimated at $9,500 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,718
21
Posts / Week
3.43
Growth Score
1.2 / 100
Follower Ratio
3252.2×
7.9M
Engagement
0.05%
