The latest electronic music, news, features and reviews from DJ Mag
Outreach This Creator For FreeFollowers
1.6M
Following
3.1K
Total Posts
Engagement Rate
0.25%
Avg Likes
3,813
Avg Comments
Reaching 1.6M followers on Instagram, DJ Mag is a verified Music brand based in United Kingdom. The account has published 17,579 posts, currently around 14 posts a week. Posts average 3,813 likes and 69 comments, an engagement rate of 0.25%.
Djmagofficial operates a Music account on Instagram, pairing 1.6M followers with 17,579 posts.
Against 1,001 Music accounts with over 1M followers in the InstME index, Djmagofficial's 0.25% engagement rate lands in the bottom quarter (median: 1.04%).
At one comment per 56 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Djmagofficial has published about 14 posts per week, more than one per day.
InstME's audience-quality checks score Djmagofficial at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Djmagofficial keeps its following list short (3,143) relative to 1.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,500–$10,000
Based on 1.6M followers and a 0.25% engagement rate, a single sponsored post by Djmagofficial is worth an estimated $5,500–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Djmagofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.04% |
| Average likes | 3,813 | 25,754 |
| Average comments | 69 | 441 |
| Posts per week | 13.53 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Djmagofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.6% |
| Average likes | 3,813 | 13,723 |
| Average comments | 69 | 237 |
| Posts per week | 13.53 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
DJ Mag is a verified music brand based in United Kingdom on Instagram, with 1.6M followers.
DJ Mag posts on Instagram as @djmagofficial.
DJ Mag has 1,582,636 followers on Instagram (1.6M) as of Jul 15, 2026.
DJ Mag's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by DJ Mag average 3,813 likes and 69 comments.
DJ Mag posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 0% of DJ Mag's followers are low-quality or inactive, giving an audience-quality score of 100/100.
DJ Mag is registered as a business account on Instagram and is verified.
DJ Mag is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 17,579 posts.
17,579
69
Posts / Week
13.53
Growth Score
5 / 100
Audience Score
100 / 100
More men than women · mostly 16–30
Typical for Music creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
1.12%
DJ Mag's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. DJ Mag carries the blue verified badge on Instagram.
A sponsored post from DJ Mag is estimated at $5,500 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
