@discovering_scotland
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James Campbell | discovering_scotland is a verified Food creator based in United Kingdom, with 46.6K followers on Instagram. To date James Campbell | discovering_scotland has posted 548 times, currently around 2 posts a week. Typical posts draw 1,982 likes and 137 comments, putting engagement at 4.55%.
Discovering_scotland operates a Food account on Instagram, pairing 46.6K followers with 548 posts.
Discovering_scotland records a 4.55% engagement rate, in the top quarter (median: 0.75%) for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
For roughly every 14 likes there is one comment, an unusually discussion-heavy audience.
Discovering_scotland's recent cadence works out to about 2 posts per week.
Estimated sponsored-post value
$650–$1,200
Based on 46.6K followers and a 4.55% engagement rate, a single sponsored post by Discovering_scotland is worth an estimated $650–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Discovering_scotland | Cohort median |
|---|---|---|
| Engagement rate | 4.55% | 0.75% |
| Average likes | 1,982 | 177 |
| Average comments | 137 | 10 |
| Posts per week | 2.1 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Discovering_scotland | Cohort median |
|---|---|---|
| Engagement rate | 4.55% | 0.62% |
| Average likes | 1,982 | 150 |
| Average comments | 137 | 9 |
| Posts per week | 2.1 | 0.95 |
Median values from 327 Food accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
James Campbell | discovering_scotland is a verified food creator based in United Kingdom on Instagram, with 46.6K followers.
James Campbell | discovering_scotland posts on Instagram as @discovering_scotland.
James Campbell | discovering_scotland has 46,581 followers on Instagram (46.6K) as of Sep 8, 2026.
James Campbell | discovering_scotland's engagement rate is 4.55%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by James Campbell | discovering_scotland average 1,982 likes and 137 comments.
James Campbell | discovering_scotland posts about 2 times per week on average.
James Campbell | discovering_scotland is registered as a creator account on Instagram and is verified.
Avg Comments
137
Engagement
0.93%
James Campbell | discovering_scotland is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 548 posts.
James Campbell | discovering_scotland's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. James Campbell | discovering_scotland carries the blue verified badge on Instagram.
A sponsored post from James Campbell | discovering_scotland is estimated at $650 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
