Director, Writer, Producer, Engineer 3X BET Viewers Choice Award. 🏆MTV Best Male Video Award. Over 10 BILLION views YouTube 🔥 🎥📺
Outreach This Creator For FreeERIK WHITE is a Music brand, with 6K followers on Instagram. Its posts sit across music and tech. The account has published 554 posts, currently around 2 posts a week. Typical posts draw 77 likes and 11 comments, putting engagement at 1.48%.
Directorewhite's Instagram presence spans 554 posts and 6K followers, profiling it as a Music account.
For Music accounts with 1K–10K followers, Directorewhite's 1.48% engagement rate is in the bottom quarter (median: 5.45%), a read from 33,328 accounts in the InstME index.
Followers leave about one comment for every 7 likes, an unusually discussion-heavy audience.
Each video from Directorewhite averages 2.2K views, near 37% of its followers.
In recent weeks Directorewhite has kept to about 2 posts per week.
Directorewhite scores 82/100 on InstME's audience-quality checks, with about 15% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$31–$58
Based on 6K followers and a 1.48% engagement rate, a single sponsored post by Directorewhite is worth an estimated $31–$58. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Directorewhite | Cohort median |
|---|---|---|
| Engagement rate | 1.48% | 5.45% |
| Average likes | 77 | 136 |
| Average comments | 11 | 15 |
| Posts per week | 2.47 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
ERIK WHITE is a music brand on Instagram, with 6K followers.
ERIK WHITE posts on Instagram as @directorewhite.
ERIK WHITE has 6,001 followers on Instagram (6K) as of Jul 12, 2026.
ERIK WHITE's engagement rate is 1.48%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by ERIK WHITE average 77 likes and 11 comments.
ERIK WHITE posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 15% of ERIK WHITE's followers are low-quality or inactive, giving an audience-quality score of 82/100.
ERIK WHITE is registered as a business account on Instagram.
ERIK WHITE is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 554 posts.
Total Posts
554
Avg Comments
11
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
Engagement
1.67%
A sponsored post from ERIK WHITE is estimated at $31 to $58. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
