Followers
4.4K
Following
349
Total Posts
Engagement Rate
8.37%
Avg Likes
359
Avg Comments
Direction Music runs a Music brand account with 4.4K followers on Instagram. To date Direction Music has posted 129 times, currently less than one post a week. Engagement runs at 8.37%, or about 359 likes and 9 comments per post.
Directionmusicgroup is a Music account whose 129 posts have grown a following of 4.4K on Instagram.
Compared with 33,328 other Music accounts with 1K–10K followers in the InstME index, Directionmusicgroup's 8.37% engagement rate is above the median of 5.45%.
Comments arrive at about one per 39 likes, a sign of a healthy amount of conversation.
Lately Directionmusicgroup has been publishing less than one post per week.
Estimated sponsored-post value
$62–$110
Based on 4.4K followers and a 8.37% engagement rate, a single sponsored post by Directionmusicgroup is worth an estimated $62–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Directionmusicgroup | Cohort median |
|---|---|---|
| Engagement rate | 8.37% | 5.45% |
| Average likes | 359 | 136 |
| Average comments | 9 | 15 |
| Posts per week | 0.93 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Direction Music is a music brand on Instagram, with 4.4K followers.
Direction Music posts on Instagram as @directionmusicgroup.
Direction Music has 4,397 followers on Instagram (4.4K) as of Jul 13, 2026.
Direction Music's engagement rate is 8.37%, calculated from average likes and comments per post relative to followers. That is above the median of 5.45% for Music accounts with 1K–10K followers in the InstME index.
Posts by Direction Music average 359 likes and 9 comments.
Direction Music posts less than once a week on average.
Direction Music is registered as a business account on Instagram.
Direction Music is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 129 posts.
A sponsored post from Direction Music is estimated at $62 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
129
9
Posts / Week
0.93
Growth Score
100 / 100
Follower Ratio
12.6×
Engagement
5.53%
