Stills + Motion🏹 📍Tongva Land (Los Angeles)
Outreach This Creator For FreeOn Instagram, MOM is a Parenting brand based in United States with an audience of 4.4K. To date MOM has posted 50 times, currently less than one post a week. Typical posts draw 287 likes and 18 comments, putting engagement at 6.95%.
With 4.4K followers across 50 posts, Directedbymom is one of the Parenting accounts tracked in the InstME index.
Against 2,480 Parenting accounts with 1K–10K followers in the InstME index, Directedbymom's 6.95% engagement rate lands above the median of 4.16%.
Followers leave about one comment for every 16 likes, an unusually discussion-heavy audience.
Over recent weeks, Directedbymom has published less than one post per week.
With 4,580 accounts followed, Directedbymom follows more than follow it back, common for accounts still building an audience.
Estimated sponsored-post value
$61–$110
Based on 4.4K followers and a 6.95% engagement rate, a single sponsored post by Directedbymom is worth an estimated $61–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Directedbymom | Cohort median |
|---|---|---|
| Engagement rate | 6.95% | 4.16% |
| Average likes | 287 | 106 |
| Average comments | 18 | 9 |
| Posts per week | 0.56 | 0.34 |
Median values from 2,480 Parenting accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Directedbymom | Cohort median |
|---|---|---|
| Engagement rate | 6.95% | 1.83% |
| Average likes | 287 | 53 |
| Average comments | 18 | 4 |
| Posts per week | 0.56 | 0.55 |
Median values from 267 Parenting accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
MOM is a parenting brand based in United States on Instagram, with 4.4K followers.
MOM posts on Instagram as @directedbymom.
MOM has 4,381 followers on Instagram (4.4K) as of Jul 13, 2026.
MOM's engagement rate is 6.95%, calculated from average likes and comments per post relative to followers. That is above the median of 4.16% for Parenting accounts with 1K–10K followers in the InstME index.
Posts by MOM average 287 likes and 18 comments.
MOM posts less than once a week on average.
MOM is registered as a business account on Instagram.
MOM is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 50 posts.
MOM's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from MOM is estimated at $61 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
18
Engagement
0.04%
