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Followers
136.3K
Following
695
Total Posts
Engagement Rate
1.78%
Avg Likes
2,327
Avg Comments
On Instagram, DI-RECT is a verified Music brand with an audience of 136.3K. To date DI-RECT has posted 2,867 times, currently less than one post a week. Typical posts draw 2,327 likes and 102 comments, putting engagement at 1.78%.
Tracked in the InstME index, Directband is a Music account with 136.3K followers and a back catalogue of 2,867 posts.
Against 4,576 Music accounts with 100K–1M followers in the InstME index, Directband's 1.78% engagement rate lands in line with the median of 1.76%.
Followers leave about one comment for every 23 likes, a healthy amount of conversation.
Directband keeps a posting cadence of less than one post per week.
Quality checks give Directband 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Directband keeps its following list short (695) relative to 136.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$850–$1,600
Based on 136.3K followers and a 1.78% engagement rate, a single sponsored post by Directband is worth an estimated $850–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Directband | Cohort median |
|---|---|---|
| Engagement rate | 1.78% | 1.76% |
| Average likes | 2,327 | 4,115 |
| Average comments | 102 | 114 |
| Posts per week | 0.41 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
DI-RECT is a verified music brand on Instagram, with 136.3K followers.
DI-RECT posts on Instagram as @directband.
DI-RECT has 136,281 followers on Instagram (136.3K) as of Jul 11, 2026.
DI-RECT's engagement rate is 1.78%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by DI-RECT average 2,327 likes and 102 comments.
DI-RECT posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of DI-RECT's followers are low-quality or inactive, giving an audience-quality score of 100/100.
DI-RECT is registered as a business account on Instagram and is verified.
DI-RECT is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 2,867 posts.
2,867
102
Posts / Week
0.41
Growth Score
35.6 / 100
ER Rank
Top 41%
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
2.38%
Yes. DI-RECT carries the blue verified badge on Instagram.
A sponsored post from DI-RECT is estimated at $850 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
