A pioneering perfume house and a trailblazer in the art of living through the senses, where fragrance and art infuse all things.
Followers
1.6M
Following
1
Total Posts
Engagement Rate
0.27%
Avg Likes
4,434
Avg Comments
Diptyque is a verified Art brand on Instagram based in France, tracked in the InstME index with 1.6M followers. The account has published 2,232 posts, currently around 4 posts a week. Posts average 4,434 likes and 42 comments, an engagement rate of 0.27%.
The Art account Diptyque has posted 2,232 times on Instagram and drawn 1.6M followers.
Among 1,408 Art accounts with over 1M followers in the InstME index, Diptyque's 0.27% engagement rate comes in in the bottom quarter (median: 1.24%).
The comment-to-like ratio works out to one comment per 106 likes, pointing to an audience that mostly engages through likes.
Diptyque's videos average 8.9K views per post.
Lately Diptyque has been publishing about 4 posts per week.
The account follows just 1 others against 1.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,700–$11,000
Based on 1.6M followers and a 0.27% engagement rate, a single sponsored post by Diptyque is worth an estimated $5,700–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
| Metric | Diptyque | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.24% |
| Average likes | 4,434 | 32,853 |
| Average comments | 42 | 464 |
| Posts per week | 4.01 | 0.95 |
Median values from 1,408 Art accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Diptyque | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.56% |
| Average likes | 4,434 | 14,833 |
| Average comments | 42 | 158 |
| Posts per week | 4.01 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Diptyque is a verified art brand based in France on Instagram, with 1.6M followers.
Diptyque has 1,637,318 followers on Instagram (1.6M) as of Apr 6, 2026.
Diptyque's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.24%) for Art accounts with over 1M followers in the InstME index.
Posts by Diptyque average 4,434 likes and 42 comments.
Diptyque posts about 4 times per week on average.
Diptyque is registered as a business account on Instagram and is verified.
Diptyque is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 2,232 posts.
Diptyque's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Diptyque carries the blue verified badge on Instagram.
2,232
42
Avg Views
8,916
Posts / Week
4.01
Growth Score
5.4 / 100
Engagement
1.08%
A sponsored post from Diptyque is estimated at $5,700 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
