Stay Awhile, available now 🤍 Exclusively at ulta.com + dimebeautyco.com
Followers
411.1K
Following
401
Total Posts
Engagement Rate
0.04%
Avg Likes
146
Avg Comments
DIME is a verified business account on Instagram, tracked in the InstME index with 411.1K followers. The account has published 345 posts, currently around 11 posts a week. Posts average 146 likes and 19 comments, an engagement rate of 0.04%.
Dimebeautyco is a business account on Instagram with 411.1K followers and 345 published posts.
An engagement rate of 0.04% puts Dimebeautyco in the bottom 6% for accounts with 100K–1M followers tracked by InstME.
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Dimebeautyco's output runs to about 11 posts per week, more than one per day.
On audience quality, Dimebeautyco lands at 76/100, an estimated 20% of followers read as low-quality or inactive, a solid result.
With 411.1K followers but only 401 accounts followed back, Dimebeautyco shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,700
Based on 411.1K followers and a 0.04% engagement rate, a single sponsored post by Dimebeautyco is worth an estimated $1,400–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Dimebeautyco | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.25% |
| Average likes | 146 | 2,985 |
| Average comments | 19 | 73 |
| Posts per week | 11.41 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
DIME is a verified Instagram brand on Instagram, with 411.1K followers.
DIME posts on Instagram as @dimebeautyco.
DIME has 411,116 followers on Instagram (411.1K) as of Jul 15, 2026.
DIME's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by DIME average 146 likes and 19 comments.
DIME posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 20% of DIME's followers are low-quality or inactive, giving an audience-quality score of 76/100.
DIME is registered as a business account on Instagram and is verified.
Yes. DIME carries the blue verified badge on Instagram.
A sponsored post from DIME is estimated at $1,400 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
345
19
Posts / Week
11.41
Growth Score
0.8 / 100
ER Rank
6th
Engagement
0.44%
