The home of modern media and marketing.
Outreach This Creator For FreeFollowers
56K
Following
460
Total Posts
Engagement Rate
0.06%
Avg Likes
30
Avg Comments
Digiday is a verified Business brand on Instagram, tracked in the InstME index with 56K followers. The account posts mainly around business and home & diy topics. Digiday has shared 2,902 posts to date, currently around 6 posts a week. Posts average 30 likes and 1 comments, an engagement rate of 0.06%.
Digiday is a Business account on Instagram with 56K followers and 2,902 published posts.
Benchmarked against 5,335 Business accounts with 10K–100K followers, Digiday posts a 0.06% engagement rate that is in the bottom quarter (median: 1.46%).
One comment lands for every 52 likes, which reads as a healthy amount of conversation.
Lately Digiday has been publishing about 6 posts per week.
With 56K followers but only 460 accounts followed back, Digiday shows the ratio of a well-established account.
Estimated sponsored-post value
$200–$360
Based on 56K followers and a 0.06% engagement rate, a single sponsored post by Digiday is worth an estimated $200–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Home & DIY
| Metric | Digiday | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.46% |
| Average likes | 30 | 334 |
| Average comments | 1 | 22 |
| Posts per week | 5.99 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Digiday is a verified business brand on Instagram, with 56K followers.
Digiday has 56,029 followers on Instagram (56K) as of Jul 15, 2026.
Digiday's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Digiday average 30 likes and 1 comments.
Digiday posts about 6 times per week on average.
Digiday is registered as a business account on Instagram and is verified.
Digiday is categorized as a business and home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,902 posts.
Yes. Digiday carries the blue verified badge on Instagram.
A sponsored post from Digiday is estimated at $200 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,902
1
Posts / Week
5.99
Growth Score
1.2 / 100
Follower Ratio
121.8×
165.5K
Engagement
2.46%
