DIG IT is a STEM-inspired, indoor, construction-themed play space🚜 where ALL children can Play to Learn📍Del Amo Fashion Ctr, Outdoor Village.
Outreach This Creator For FreeFollowers
33.3K
Following
1.1K
Total Posts
Engagement Rate
0.09%
Avg Likes
27
Avg Comments
DIG IT runs a Fashion brand account based in United States with 33.3K followers on Instagram. DIG IT has shared 707 posts to date, currently around 2 posts a week. Engagement runs at 0.09%, or about 27 likes and 2 comments per post.
The Fashion account Dig_it_play has posted 707 times on Instagram and drawn 33.3K followers.
Among 7,395 Fashion accounts with 10K–100K followers in the InstME index, Dig_it_play's 0.09% engagement rate comes in in the bottom quarter (median: 1.09%).
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Lately Dig_it_play has been publishing about one post per week.
At 58/100 on audience quality, Dig_it_play carries an estimated 35% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$120–$220
Based on 33.3K followers and a 0.09% engagement rate, a single sponsored post by Dig_it_play is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Dig_it_play | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.09% |
| Average likes | 27 | 243 |
| Average comments | 2 | 19 |
| Posts per week | 1.53 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dig_it_play | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.83% |
| Average likes | 27 | 150 |
| Average comments | 2 | 13 |
| Posts per week | 1.53 | 0.47 |
Median values from 1,120 Fashion accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
DIG IT is a fashion brand based in United States on Instagram, with 33.3K followers.
DIG IT posts on Instagram as @dig_it_play.
DIG IT has 33,250 followers on Instagram (33.3K) as of Jul 15, 2026.
DIG IT's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by DIG IT average 27 likes and 2 comments.
DIG IT posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 35% of DIG IT's followers are low-quality or inactive, giving an audience-quality score of 58/100.
DIG IT is registered as a business account on Instagram.
DIG IT is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 707 posts.
707
2
Posts / Week
1.53
Growth Score
1.8 / 100
ER Rank
8th
Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0.71%
DIG IT's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from DIG IT is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
