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1M
Following
162
Total Posts
Engagement Rate
0.09%
Avg Likes
939
Avg Comments
Reaching 1M followers on Instagram, Dickies is a verified business account. The account has published 3,079 posts, currently around 4 posts a week. Engagement runs at 0.09%, or about 939 likes and 8 comments per post.
Dickies operates a business account on Instagram, pairing 1M followers with 3,079 posts.
Dickies's posts draw around 939 likes and 8 comments each, close to one interaction for every 1,077 followers.
At one comment per 122 likes, the ratio points to an audience that mostly engages through likes.
Dickies keeps a posting cadence of about 4 posts per week.
Dickies keeps its following list short (162) relative to 1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,600–$6,600
Based on 1M followers and a 0.09% engagement rate, a single sponsored post by Dickies is worth an estimated $3,600–$6,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Dickies | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.02% |
| Average likes | 939 | 25,711 |
| Average comments | 8 | 376 |
| Posts per week | 4 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Dickies is a verified Instagram brand on Instagram, with 1M followers.
Dickies has 1,019,701 followers on Instagram (1M) as of Jul 10, 2026.
Dickies's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Dickies average 939 likes and 8 comments.
Dickies posts about 4 times per week on average.
Dickies is registered as a business account on Instagram and is verified.
Yes. Dickies carries the blue verified badge on Instagram.
A sponsored post from Dickies is estimated at $3,600 to $6,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,079
8
Posts / Week
4
Growth Score
1.8 / 100
Follower Ratio
6294.5×
Engagement
3.5%
