Official Instagram of the 11-time Stanley Cup Champion Detroit Red Wings • Presented by: •
Detroit Red Wings Hockey Club is a verified business account based in United States, with 997.4K followers on Instagram. The account has published 15,704 posts, currently around 7 posts a week. Engagement runs at 0.43%, or about 4,258 likes and 71 comments per post.
On Instagram, Detroitredwings runs a business account that has published 15,704 posts and gathered 997.4K followers.
A typical post by Detroitredwings collects about 4,258 likes and 71 comments, roughly one interaction for every 230 followers.
Followers leave about one comment for every 60 likes, an audience that mostly engages through likes.
In recent weeks Detroitredwings has kept to about 7 posts per week.
Detroitredwings follows only 345 accounts while being followed by 997.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,500–$6,500
Based on 997.4K followers and a 0.43% engagement rate, a single sponsored post by Detroitredwings is worth an estimated $3,500–$6,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Detroitredwings | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 1.25% |
| Average likes | 4,258 | 2,985 |
| Average comments | 71 | 73 |
| Posts per week | 6.95 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Detroitredwings | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.86% |
| Average likes | 4,258 | 2,003 |
| Average comments | 71 | 56 |
| Posts per week | 6.95 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Detroit Red Wings Hockey Club is a verified Instagram brand based in United States on Instagram, with 997.4K followers.
Detroit Red Wings Hockey Club posts on Instagram as @detroitredwings.
Detroit Red Wings Hockey Club has 997,373 followers on Instagram (997.4K) as of Jul 14, 2026.
Detroit Red Wings Hockey Club's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers.
Posts by Detroit Red Wings Hockey Club average 4,258 likes and 71 comments.
Detroit Red Wings Hockey Club posts about 7 times per week on average.
Detroit Red Wings Hockey Club is registered as a business account on Instagram and is verified.
Detroit Red Wings Hockey Club's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
15,704
Avg Comments
71
Engagement
0%
Yes. Detroit Red Wings Hockey Club carries the blue verified badge on Instagram.
A sponsored post from Detroit Red Wings Hockey Club is estimated at $3,500 to $6,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
