Detroit Red Wings Hockey Club is a verified Sports brand based in United States, with 997.4K followers on Instagram. The account has published 15,704 posts, currently around 7 posts a week. Engagement runs at 0.43%, or about 4,258 likes and 71 comments per post.
On Instagram, Detroitredwings runs a Sports account that has published 15,704 posts and gathered 997.4K followers.
Detroitredwings has an engagement rate of 0.43%, which is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers, based on 319 accounts in the InstME index.
Followers leave about one comment for every 60 likes, an audience that mostly engages through likes.
In recent weeks Detroitredwings has kept to about 7 posts per week.
Detroitredwings scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Detroitredwings follows only 345 accounts while being followed by 997.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,500–$6,500
Based on 997.4K followers and a 0.43% engagement rate, a single sponsored post by Detroitredwings is worth an estimated $3,500–$6,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Detroitredwings | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 1.48% |
| Average likes | 4,258 | 4,134 |
| Average comments | 71 | 59 |
| Posts per week | 6.95 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Detroitredwings | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 1% |
| Average likes | 4,258 | 2,552 |
| Average comments | 71 | 30 |
| Posts per week | 6.95 | 1.22 |
Median values from 50 Sports accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Detroit Red Wings Hockey Club is a verified sports brand based in United States on Instagram, with 997.4K followers.
Detroit Red Wings Hockey Club posts on Instagram as @detroitredwings.
Detroit Red Wings Hockey Club has 997,373 followers on Instagram (997.4K) as of Jul 14, 2026.
Detroit Red Wings Hockey Club's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Detroit Red Wings Hockey Club average 4,258 likes and 71 comments.
Detroit Red Wings Hockey Club posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 0% of Detroit Red Wings Hockey Club's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Official Instagram of the 11-time Stanley Cup Champion Detroit Red Wings • Presented by: @littlecaesars • #lgrw
Total Posts
15,704
Avg Comments
71
Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.93%
Detroit Red Wings Hockey Club is registered as a business account on Instagram and is verified.
Detroit Red Wings Hockey Club is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 15,704 posts.
Detroit Red Wings Hockey Club's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Detroit Red Wings Hockey Club carries the blue verified badge on Instagram.
A sponsored post from Detroit Red Wings Hockey Club is estimated at $3,500 to $6,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
