🧳 Official Instagram for Salem, Massachusetts Tourism 🛎️ Managed by Destination Salem 🎃 Follow @salemhauntedhappenings for Haunted Happenings
Reaching 81.9K followers on Instagram, Salem, Massachusetts is a verified Travel brand based in United States. The account has published 3,712 posts, currently less than one post a week. Typical posts draw 318 likes and 16 comments, putting engagement at 0.41%.
Destsalem shows up in the InstME index as a Travel account, 81.9K followers, 3,712 posts.
For Travel accounts with 10K–100K followers, Destsalem's 0.41% engagement rate is below the median of 1.02%, a read from 2,887 accounts in the InstME index.
The audience comments once per 19 likes on average, an unusually discussion-heavy audience.
Destsalem keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$290–$530
Based on 81.9K followers and a 0.41% engagement rate, a single sponsored post by Destsalem is worth an estimated $290–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Destsalem | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1.02% |
| Average likes | 318 | 250 |
| Average comments | 16 | 14 |
| Posts per week | 0.39 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Destsalem | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.82% |
| Average likes | 318 | 174 |
| Average comments | 16 | 9 |
| Posts per week | 0.39 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Salem, Massachusetts is a verified travel brand based in United States on Instagram, with 81.9K followers.
Salem, Massachusetts posts on Instagram as @destsalem.
Salem, Massachusetts has 81,874 followers on Instagram (81.9K) as of Sep 12, 2026.
Salem, Massachusetts's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Salem, Massachusetts average 318 likes and 16 comments.
Salem, Massachusetts posts less than once a week on average.
Salem, Massachusetts is registered as a business account on Instagram and is verified.
Salem, Massachusetts is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,712 posts.
Avg Comments
16
Engagement
1.03%
Salem, Massachusetts's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Salem, Massachusetts carries the blue verified badge on Instagram.
A sponsored post from Salem, Massachusetts is estimated at $290 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
