Design and culture newsletter by @nicholasroethel
Outreach This Creator For FreeDesigned to Last is a business account, with 304.1K followers on Instagram. The account has published 1,309 posts, currently less than one post a week. Typical posts draw 920 likes and 8 comments, putting engagement at 0.31%.
On Instagram, Designed.to.last runs a business account that has published 1,309 posts and gathered 304.1K followers.
Designed.to.last's engagement rate of 0.31% places it in the bottom 26% within the 100K–1M followers cohort tracked by InstME.
The audience comments once per 118 likes on average, an audience that mostly engages through likes.
In recent weeks Designed.to.last has kept to less than one post per week.
Designed.to.last scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Designed.to.last follows only 1 accounts while being followed by 304.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,100–$2,000
Based on 304.1K followers and a 0.31% engagement rate, a single sponsored post by Designed.to.last is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Designed.to.last | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.25% |
| Average likes | 920 | 2,985 |
| Average comments | 8 | 73 |
| Posts per week | 0.59 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 7, 2026
Designed to Last is a Instagram brand on Instagram, with 304.1K followers.
Designed to Last posts on Instagram as @designed.to.last.
Designed to Last has 304,100 followers on Instagram (304.1K) as of Sep 7, 2026.
Designed to Last's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers.
Posts by Designed to Last average 920 likes and 8 comments.
Designed to Last posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Designed to Last's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Designed to Last is registered as a business account on Instagram.
A sponsored post from Designed to Last is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
8
Engagement
0.46%
