A collection of 300+ independent hotels rooted in design, locality, and culture. Join us behind the scenes
Followers
388.4K
Following
2.8K
Total Posts
Engagement Rate
0.13%
Avg Likes
513
Avg Comments
Design Hotels™ is a verified business account, with 388.4K followers on Instagram. Design Hotels™ has shared 1,959 posts to date, currently around 3 posts a week. Posts average 513 likes and 10 comments, an engagement rate of 0.13%.
Tracked in the InstME index, Design_hotels is a business account with 388.4K followers and a back catalogue of 1,959 posts.
For accounts with 100K–1M followers, Design_hotels's 0.13% engagement rate reads as in the bottom 13% in the InstME index.
The like-to-comment split is roughly 51 to one, indicating a healthy amount of conversation.
Over recent weeks, Design_hotels has published about 3 posts per week.
InstME's audience-quality checks score Design_hotels at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Design_hotels keeps its following list short (2,793) relative to 388.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,400–$2,500
Based on 388.4K followers and a 0.13% engagement rate, a single sponsored post by Design_hotels is worth an estimated $1,400–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Design_hotels | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.25% |
| Average likes | 513 | 2,985 |
| Average comments | 10 | 73 |
| Posts per week | 3.14 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Design Hotels™ is a verified Instagram brand on Instagram, with 388.4K followers.
Design Hotels™ posts on Instagram as @design_hotels.
Design Hotels™ has 388,382 followers on Instagram (388.4K) as of Jul 15, 2026.
Design Hotels™'s engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Design Hotels™ average 513 likes and 10 comments.
Design Hotels™ posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of Design Hotels™'s followers are low-quality or inactive, giving an audience-quality score of 88/100.
Design Hotels™ is registered as a business account on Instagram and is verified.
Yes. Design Hotels™ carries the blue verified badge on Instagram.
1,959
10
Posts / Week
3.14
Growth Score
2.6 / 100
ER Rank
13th
Engagement
1.23%
A sponsored post from Design Hotels™ is estimated at $1,400 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
