President & CEO of the @NAACP
Followers
88.5K
Following
1.6K
Total Posts
Engagement Rate
3.6%
Avg Likes
3,132
Avg Comments
Derrick Johnson runs a verified Business brand account based in United States with 88.5K followers on Instagram. To date Derrick Johnson has posted 1,989 times, currently around 5 posts a week. Engagement runs at 3.6%, or about 3,132 likes and 51 comments per post.
Derricknaacp is a Business account on Instagram with 88.5K followers and 1,989 published posts.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Derricknaacp's 3.6% engagement rate is above the median of 1.46%.
Roughly one in 61 likes comes with a comment, an audience that mostly engages through likes.
Video content from Derricknaacp draws about 4.9K views.
Recent posting activity averages about 5 posts per week.
Derricknaacp's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$1,100–$2,100
Based on 88.5K followers and a 3.6% engagement rate, a single sponsored post by Derricknaacp is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Derricknaacp | Cohort median |
|---|---|---|
| Engagement rate | 3.6% | 1.46% |
| Average likes | 3,132 | 334 |
| Average comments | 51 | 22 |
| Posts per week | 5.28 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Derricknaacp | Cohort median |
|---|---|---|
| Engagement rate | 3.6% | 1.1% |
| Average likes | 3,132 | 228 |
| Average comments | 51 | 14 |
| Posts per week | 5.28 | 0.34 |
Median values from 1,074 Business accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Mar 26, 2026
Derrick Johnson is a verified business brand based in United States on Instagram, with 88.5K followers.
Derrick Johnson posts on Instagram as @derricknaacp.
Derrick Johnson has 88,483 followers on Instagram (88.5K) as of Mar 26, 2026.
Derrick Johnson's engagement rate is 3.6%, calculated from average likes and comments per post relative to followers. That is above the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Derrick Johnson average 3,132 likes and 51 comments.
Derrick Johnson posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Derrick Johnson's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Derrick Johnson is registered as a business account on Instagram and is verified.
Derrick Johnson is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,989 posts.
1,989
51
Avg Views
4,926
Posts / Week
5.28
Growth Score
72 / 100
Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
34.78%
Derrick Johnson's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Derrick Johnson carries the blue verified badge on Instagram.
A sponsored post from Derrick Johnson is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
