A Viennese fairytale since 1786 Open daily 10 am - 7 pm
Outreach This Creator For FreeFollowers
98.8K
Following
954
Total Posts
Engagement Rate
1.23%
Avg Likes
1,190
Avg Comments
Demel K.u.K. Hofzuckerbäckerei runs a Lifestyle brand account based in Austria with 98.8K followers on Instagram. Demel K.u.K. Hofzuckerbäckerei has shared 1,489 posts to date, currently less than one post a week. Typical posts draw 1,190 likes and 23 comments, putting engagement at 1.23%.
The Lifestyle account Demel_wien has posted 1,489 times on Instagram and drawn 98.8K followers.
Demel_wien's 1.23% engagement rate is below the median of 3.25% among Lifestyle accounts with 10K–100K followers, measured across 1,602 accounts in the InstME index.
Comments arrive at about one per 53 likes, a sign of a healthy amount of conversation.
Posting frequency for Demel_wien sits at less than one post per week.
The account follows just 954 others against 98.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$430–$790
Based on 98.8K followers and a 1.23% engagement rate, a single sponsored post by Demel_wien is worth an estimated $430–$790. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Austria, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Demel_wien | Cohort median |
|---|---|---|
| Engagement rate | 1.23% | 3.25% |
| Average likes | 1,190 | 875 |
| Average comments | 23 | 33 |
| Posts per week | 0.85 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Demel_wien | Cohort median |
|---|---|---|
| Engagement rate | 1.23% | 1.51% |
| Average likes | 1,190 | 423 |
| Average comments | 23 | 13 |
| Posts per week | 0.85 | 0.86 |
Median values from 113 accounts in Austria with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
Demel K.u.K. Hofzuckerbäckerei is a lifestyle brand based in Austria on Instagram, with 98.8K followers.
Demel K.u.K. Hofzuckerbäckerei posts on Instagram as @demel_wien.
Demel K.u.K. Hofzuckerbäckerei has 98,780 followers on Instagram (98.8K) as of Jul 10, 2026.
Demel K.u.K. Hofzuckerbäckerei's engagement rate is 1.23%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Demel K.u.K. Hofzuckerbäckerei average 1,190 likes and 23 comments.
Demel K.u.K. Hofzuckerbäckerei posts less than once a week on average.
Demel K.u.K. Hofzuckerbäckerei is registered as a business account on Instagram.
Demel K.u.K. Hofzuckerbäckerei is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,489 posts.
1,489
23
Posts / Week
0.85
Growth Score
24.6 / 100
Follower Ratio
103.5×
Engagement
0.48%
Demel K.u.K. Hofzuckerbäckerei's profile places the account in Austria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Demel K.u.K. Hofzuckerbäckerei is estimated at $430 to $790. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
