Def Jam Recordings is a verified business account. The account has built 1.7M followers on Instagram. The account has published 23,406 posts, currently less than one post a week. Typical posts draw 12,110 likes and 43 comments, putting engagement at 0.73%.
Counting 1.7M followers and 23,406 posts, Defjam sits in the InstME index as a business account.
Across recent posts, Defjam picks up 12,110 likes and 43 comments on average, one interaction per 137 followers.
Followers weigh in with a comment about every 280 likes, an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
Defjam's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 1.7M followers but only 356 accounts followed back, Defjam shows the ratio of a well-established account.
Estimated sponsored-post value
$5,800–$11,000
Based on 1.7M followers and a 0.73% engagement rate, a single sponsored post by Defjam is worth an estimated $5,800–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Defjam | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 1.02% |
| Average likes | 12,110 | 25,711 |
| Average comments | 43 | 376 |
| Posts per week | 0.98 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Def Jam Recordings is a verified Instagram brand on Instagram, with 1.7M followers.
Def Jam Recordings posts on Instagram as @defjam.
Def Jam Recordings has 1,670,683 followers on Instagram (1.7M) as of Jul 15, 2026.
Def Jam Recordings's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers.
Posts by Def Jam Recordings average 12,110 likes and 43 comments.
Def Jam Recordings posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Def Jam Recordings's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Def Jam Recordings is registered as a business account on Instagram and is verified.
Yes. Def Jam Recordings carries the blue verified badge on Instagram.
Total Posts
23,406
Avg Comments
43
Engagement
6.61%
A sponsored post from Def Jam Recordings is estimated at $5,800 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
