Followers
132.1K
Following
192
Total Posts
Engagement Rate
2.58%
Avg Likes
3,380
Avg Comments
Defence Australia is a verified Home & DIY brand based in Australia, with 132.1K followers on Instagram. Defence Australia has shared 4,206 posts to date, currently around 8 posts a week. Engagement runs at 2.58%, or about 3,380 likes and 25 comments per post.
Tracked in the InstME index, Defenceaustralia is a Home & DIY account with 132.1K followers and a back catalogue of 4,206 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Defenceaustralia's 2.58% engagement rate lands in the top quarter (median: 0.63%).
The like-to-comment split is roughly 133 to one, indicating an audience that mostly engages through likes.
Defenceaustralia currently publishes about 8 posts per week, more than one per day.
Defenceaustralia keeps its following list short (192) relative to 132.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,200–$2,200
Based on 132.1K followers and a 2.58% engagement rate, a single sponsored post by Defenceaustralia is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Defenceaustralia | Cohort median |
|---|---|---|
| Engagement rate | 2.58% | 0.63% |
| Average likes | 3,380 | 1,415 |
| Average comments | 25 | 30 |
| Posts per week | 8.39 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Defenceaustralia | Cohort median |
|---|---|---|
| Engagement rate | 2.58% | 0.7% |
| Average likes | 3,380 | 1,539 |
| Average comments | 25 | 38 |
| Posts per week | 8.39 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Defence Australia is a verified home & diy brand based in Australia on Instagram, with 132.1K followers.
Defence Australia posts on Instagram as @defenceaustralia.
Defence Australia has 132,114 followers on Instagram (132.1K) as of Jul 12, 2026.
Defence Australia's engagement rate is 2.58%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Defence Australia average 3,380 likes and 25 comments.
Defence Australia posts about 8 times per week on average.
Defence Australia is registered as a business account on Instagram and is verified.
Defence Australia is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,206 posts.
Defence Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,206
25
Posts / Week
8.39
Growth Score
51.6 / 100
Follower Ratio
688.1×
Engagement
0.09%
ISLA 🌞 Luxe Accessories for Picnics, Beach & Home
@islalabel_
Followers
82.9K
Engagement
0.05%
Yes. Defence Australia carries the blue verified badge on Instagram.
A sponsored post from Defence Australia is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
