Paul Frank is a verified Home & DIY brand based in Australia. The account has built 146.7K followers on Instagram. The account has published 2,768 posts, currently around 3 posts a week. Posts average 2,584 likes and 32 comments, an engagement rate of 1.78%.
Paulfrankpix has built an audience of 146.7K followers on Instagram over 2,768 posts as a Home & DIY account.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Paulfrankpix's 1.78% engagement rate comes in above the median of 0.63%.
Roughly one in 80 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about 3 posts per week.
The account follows just 313 others against 146.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$910–$1,700
Based on 146.7K followers and a 1.78% engagement rate, a single sponsored post by Paulfrankpix is worth an estimated $910–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Paulfrankpix | Cohort median |
|---|---|---|
| Engagement rate | 1.78% | 0.63% |
| Average likes | 2,584 | 1,415 |
| Average comments | 32 | 30 |
| Posts per week | 2.56 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Paulfrankpix | Cohort median |
|---|---|---|
| Engagement rate | 1.78% | 0.7% |
| Average likes | 2,584 | 1,539 |
| Average comments | 32 | 38 |
| Posts per week | 2.56 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 22, 2026
Paul Frank is a verified home & diy brand based in Australia on Instagram, with 146.7K followers.
Paul Frank posts on Instagram as @paulfrankpix.
Paul Frank has 146,739 followers on Instagram (146.7K) as of Sep 22, 2026.
Paul Frank's engagement rate is 1.78%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Paul Frank average 2,584 likes and 32 comments.
Paul Frank posts about 3 times per week on average.
Paul Frank is registered as a business account on Instagram and is verified.
Paul Frank is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,768 posts.
Paul Frank's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,768
Avg Comments
32
135.3K
Engagement
0.53%
Yes. Paul Frank carries the blue verified badge on Instagram.
A sponsored post from Paul Frank is estimated at $910 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
