Wife & Mother @callie.deedee πNYC Faith | Family | Fitness | Finance
The 4F Formula is a verified Fitness creator on Instagram, tracked in the InstME index with 77.5K followers. Its posts sit across fitness and business. The account has published 240 posts, currently less than one post a week. Engagement runs at 28.71%, or about 21,658 likes and 604 comments per post.
Deedeedavis_1 is a Fitness account on Instagram with 77.5K followers and 240 published posts.
Benchmarked against 6,024 Fitness accounts with 10Kβ100K followers, Deedeedavis_1 posts a 28.71% engagement rate that is in the top quarter (median: 2.04%).
Roughly one in 36 likes comes with a comment, a healthy amount of conversation.
Deedeedavis_1 maintains a rhythm of less than one post per week.
With 77.5K followers but only 344 accounts followed back, Deedeedavis_1 shows the ratio of a well-established account.
Estimated sponsored-post value
$1,100β$2,000
Based on 77.5K followers and a 28.71% engagement rate, a single sponsored post by Deedeedavis_1 is worth an estimated $1,100β$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men Β· mostly 18β34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Business
| Metric | Deedeedavis_1 | Cohort median |
|---|---|---|
| Engagement rate | 28.71% | 2.04% |
| Average likes | 21,658 | 523 |
| Average comments | 604 | 23 |
| Posts per week | 0.82 | 0.28 |
Median values from 6,024 Fitness accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
The 4F Formula is a verified fitness creator on Instagram, with 77.5K followers.
The 4F Formula posts on Instagram as @deedeedavis_1.
The 4F Formula has 77,539 followers on Instagram (77.5K) as of Sep 16, 2026.
The 4F Formula's engagement rate is 28.71%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.04%) for Fitness accounts with 10Kβ100K followers in the InstME index.
Posts by The 4F Formula average 21,658 likes and 604 comments.
The 4F Formula posts less than once a week on average.
The 4F Formula is registered as a creator account on Instagram and is verified.
The 4F Formula is categorized as a fitness and business account in the InstME index, based on the profile's bio and Instagram category across 240 posts.
Yes. The 4F Formula carries the blue verified badge on Instagram.
Avg Comments
604
Engagement
5.36%
A sponsored post from The 4F Formula is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.