Bengaluru & Karnataka's leading news daily for over 75 years. Authentic, definitive, and fresh: like your morning filter coffee.
Followers
94.9K
Following
4
Total Posts
Engagement Rate
0.03%
Avg Likes
29
Avg Comments
Reaching 94.9K followers on Instagram, Deccan Herald is a verified Lifestyle brand. To date Deccan Herald has posted 37,731 times, currently around 84 posts a week. Posts average 29 likes and 1 comments, an engagement rate of 0.03%.
Deccanherald's Instagram presence spans 37,731 posts and 94.9K followers, profiling it as a Lifestyle account.
Deccanherald has an engagement rate of 0.03%, which is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers, based on 1,602 accounts in the InstME index.
Followers leave about one comment for every 21 likes, a healthy amount of conversation.
Deccanherald's recent cadence works out to about 84 posts per week, more than one per day.
Deccanherald follows only 4 accounts while being followed by 94.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$330–$620
Based on 94.9K followers and a 0.03% engagement rate, a single sponsored post by Deccanherald is worth an estimated $330–$620. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Deccanherald | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 3.25% |
| Average likes | 29 | 875 |
| Average comments | 1 | 33 |
| Posts per week | 84 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Deccan Herald is a verified lifestyle brand on Instagram, with 94.9K followers.
Deccan Herald posts on Instagram as @deccanherald.
Deccan Herald has 94,904 followers on Instagram (94.9K) as of Apr 27, 2026.
Deccan Herald's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Deccan Herald average 29 likes and 1 comments.
Deccan Herald posts about 84 times per week on average.
Deccan Herald is registered as a business account on Instagram and is verified.
Deccan Herald is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 37,731 posts.
Yes. Deccan Herald carries the blue verified badge on Instagram.
37,731
1
Posts / Week
84
Growth Score
0.6 / 100
Follower Ratio
23726.0×
Engagement
60.91%
A sponsored post from Deccan Herald is estimated at $330 to $620. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
