Bengaluru & Karnataka's leading news daily for over 75 years. Authentic, definitive, and fresh: like your morning filter coffee.
Reaching 94.9K followers on Instagram, Deccan Herald is a verified Lifestyle brand. To date Deccan Herald has posted 37,731 times, currently around 84 posts a week. Posts average 29 likes and 1 comments, an engagement rate of 0.03%.
Deccanherald's Instagram presence spans 37,731 posts and 94.9K followers, profiling it as a Lifestyle account.
Deccanherald has an engagement rate of 0.03%, which is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers, based on 1,602 accounts in the InstME index.
Followers leave about one comment for every 21 likes, a healthy amount of conversation.
Deccanherald's recent cadence works out to about 84 posts per week, more than one per day.
Deccanherald follows only 4 accounts while being followed by 94.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$330–$620
Based on 94.9K followers and a 0.03% engagement rate, a single sponsored post by Deccanherald is worth an estimated $330–$620. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Deccanherald | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 3.25% |
| Average likes | 29 | 875 |
| Average comments | 1 | 33 |
| Posts per week | 84 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 27, 2026
Deccan Herald is a verified lifestyle brand on Instagram, with 94.9K followers.
Deccan Herald posts on Instagram as @deccanherald.
Deccan Herald has 94,904 followers on Instagram (94.9K) as of Apr 27, 2026.
Deccan Herald's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Deccan Herald average 29 likes and 1 comments.
Deccan Herald posts about 84 times per week on average.
Deccan Herald is registered as a business account on Instagram and is verified.
Deccan Herald is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 37,731 posts.
Yes. Deccan Herald carries the blue verified badge on Instagram.
Total Posts
37,731
Avg Comments
1
Engagement
0.68%
A sponsored post from Deccan Herald is estimated at $330 to $620. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
